MARKETING OFFICER

• Strategy Development:
  • Develop and implement integrated marketing strategies to increase brand awareness, drive lead generation, and foster customer engagement.
  • Create detailed marketing plans aligned with business objectives, targeting diverse client segments across ATL, BTL, and digital channels.
• ATL Marketing:
  • Plan and execute above-the-line advertising campaigns across traditional media platforms such as TV, radio, and print.
  • Collaborate with creative agencies to develop compelling ad creatives and messaging that resonate with target audiences.
• BTL Marketing:
  • Coordinate below-the-line marketing activities including events, sponsorships, and promotional campaigns.
  • Identify strategic partnerships with local businesses, organizations, and influencers for cross-promotions and collaborations.
• Digital Marketing:
  • Oversee digital marketing initiatives including website optimization, content creation, social media management, email marketing, and online advertising.
  • Develop engaging content strategies across digital platforms to drive brand engagement and lead acquisition.
• Campaign Management:
  • Plan and execute multi-channel marketing campaigns to promote membership offers, events, and fitness programs.
  • Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and achieve marketing objectives.
• Customer Relationship Management (CRM):
  • Implement CRM systems to manage customer interactions, track leads, and personalize marketing communications.
  • Utilize CRM data to segment audiences and tailor marketing messages based on customer preferences and behaviors.
• Analytics and Reporting:
  • Conduct regular analysis of marketing performance metrics to evaluate campaign effectiveness and identify areas for improvement.
  • Prepare comprehensive reports and presentations to communicate insights and recommendations to the management team.

• • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience (3+ years) in marketing roles with a focus on ATL, BTL, and digital marketing strategies.
  • Strong understanding of traditional and digital marketing channels, tactics, and best practices.
  • Excellent communication skills with the ability to craft compelling messages for different audiences.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
  • Creative thinker with a passion for health, fitness, and wellness.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Team player with the ability to collaborate effectively with cross-functional teams and external partners.
  • Proactive attitude with a willingness to take initiative and drive marketing initiatives forward.

  Benefits:

  • Competitive salary based on experience and qualifications.
  • Opportunities for professional development and growth within a dynamic and supportive work environment.
  • Access to top-notch fitness facilities and CrossFit training programs.
  • Health insurance benefits and other employee perks.

If qualified share your cv to vacancies@jantakenya.com by or before 27^th May 2024 indicating on the subject line “Marketing Officer”.