When putting together a job post, it is recommended tailoring the following features. This way the advertisement can attract the most suitable candidates.
Related: Top Recruitment Tips for Hiring Managers
Add a Relevant and Clear Headline
The job title should be a clear description of the what the job is. If this isn’t possible, include a small introduction to explain the purpose of the position. Readers can then have a clear understanding of what to expect.
Draw Attention to your Heading, Description and Main Message
The majority of your job advertisements should be devoted to these elements. Don’t be tempted to add too much additional information in the available space.
Brand up your Job Advertisement
If you are a recognized or reputable brand, your logo or name should appear prominently. Talent professionals often want to work for businesses of stature.
Make the Text Clear and Easy-to-Read
Write efficiently, use simple language and include vocabulary used by the candidates you want to attract. Also, add bullet points and bite-sized paragraphs so that there is adequate space around the text and the focus is on your words.
Involve the Reader
Refer to the reader as ‘you’ to draw them into the job advertisement and allow them to imagine themselves in the role.
Add any Unique Information
Be sure to stress what makes the role or the organization unique and interesting as people often want to work for exciting and special employers.
Remember that you are attempting to get the right candidates to apply for your role, so should be doing everything possible to try and attract your target audience. Write in a manner that will catch a candidate’s eye and adopt a welcoming manner to encourage suitable professionals to apply.
