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Provide leadership and direction for all brand elements and executions for Kenya and 19 countries within Sub-Saharan Africa. This included packaging, pricing, portfolio management, sales, distributor relations, etc. This included;  Corporate Strategy facilitation – Assisted in driving key corporate objectives for the region through strategic campaign planning and stakeholder alignment.  Portfolio Management– Determined the ideal product mix for each market and recommended new product lines based on consumer needs.  Pricing – Ensured that pricing was in line with strategy across all markets and clearly communicated to all stakeholders.  Sales Management – Enabled sales-in to the distributor as well as sales-out to retailers, wholesalers, and institutions through the execution of marketing campaigns as well as the provision of offers, incentives, and, merchandise.  Packaging – Ensured that packaging is compliant with government regulations, in-line with consumer perception goals, and, cost-efficiency  Distributor Relations – Built relationships with key distributor partners to understand concerns, gather product/market feedback, and ensure compliance.  Sales training program development and execution – Created training materials for sales teams and assisted in leading training during product launches.  Budget Management – Ensured that budget closed at +/-2% variance at the end of the quarter and fiscal year

Responsible for leading the Distributor team in delivering Sales and winning Sales Fundamentals (key sales metrics) across the High-Frequency Stores section of General Trade, a 10-million-dollar business annually. This was through:  Ensuring the distribution of 6 brands to 42,000 stores countrywide. This included kiosks, mini marts, and small supermarkets. The distribution strategy was to serve 11,000 stores through vans and 31,000 stored through sub-distributors.  Ensuring initiatives were executed with excellence.  Delivering coverage by ensuring the base of stores was maintained and new stores were recruited.  Delivering key sales metrics by stock keeping units (SKU), brand, and, channel (volume sales, value sales, sub-Distributor (Sub-D) inventory) management, etc.  Designing, executing, and tracking corporate incentive programs.  Delivering key channel success enablers i.e., Formula Cards, Sub D P&L, Action Letters, etc.  Managing relations between P&G, distributor partner, customers, external partners and. multi-functional brand teams.

It was a one-year attachment period where I assisted in the day-to-day running of the brands through:  Innovating around, crafting, and, implementing Direct-to-Consumer campaigns with excellence.  Tracking KPIs for direct-to-consumer activations (DTC) i.e., conversion, reach, aided and unaided brand awareness, etc.  Crafting and managing social media campaigns for major engagements alongside the management team e.g., product launches.  Managing and innovating around day-to-day content creation for the brands.  Tracking KPIs for digital i.e., sentiment, view-through rate, etc. for better targeted content messaging.  Tracking budgets for DTC and Digital to ensure compliance and find cost efficiencies.  Ensuring that stewardship standards were adhered to by all stakeholders in all projects under my direct control.  Tracking product concerns and managing consumer relations.  Acting as the liaison and main point of contact for in-country agencies and stakeholders.  Facilitating market evaluations by providing data and product samples for both competitor brands and P&G brands.