Pauline Mwangi

Duties and Responsibility • Handling qualified opportunities for further development and closure • Maintaining and expanding my database of prospects within my assigned territory • Cultivating and maintaining strong relationships with potential and existing clients. • Am involved with the end-to-end sales process, from the initial discovery of customer needs to final contract negotiation and closing of deals. • Meet and exceed monthly and quarterly sales targets set by the organization

Duties and Responsibilities: • Owned, developed, and drove customer relationships and commercial agenda. • Developed customer management capability. • Delivered breakthrough business performance within the account base. • Identified and managed brand distribution (listing) opportunities as defined for the fiscal for all EABL brands. • Event coordination: coordinated experiential events to build EABL brands' equity • Monitoring, evaluating, and advising on brand/customer volume trends and dynamics with an objective to grow in line with business ambition • Attained business development targets, goals, and performance level

Duties and Responsibilities: • Developed and sustained amazing relationships with the distributors. • Developed and drove joint strategy and plans with distributors, had direct performance and Profit &Loss responsibility for distributor businesses. • Achieved objectives in terms of availability, visibility, volume, margin, quality, and RRP for the area. • Ownership of the 12-month demand planning data for the respective area • Ensured that the area team and trade partners are well-trained and aligned with KBL's International Marketing Standards and all Corporate Guidelines • Manage cash collection issues ensuring that contracts and procedures are written and negotiated in line with company procedures and legal requirements, minimizing commercial risks. • Manage budget for trade programs for the area.

Responsibilities and achievements • Renowned for effectively driving relational and commercial agendas with customers with a key focus on delivering breakthrough business performances whilst improving overall customer management capabilities. • Actively identified and managed brand distribution opportunities & events as well as coordinated experiential events to build Reserve brand's equity. • Achieved the highest execution standards across all channels. • Effectively utilized data, past learning points, and industry best practices while collaborating with customer marketing and brand managers to develop successful activation programs for customers’ Experience. • Fully accountable for managing a key distributor account with a turnover of KES 2 billion a month Track record of success in highly demanding sale organization and alcoholic beverage. • Strong knowledge & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations, and strategy development. • Negotiation and conflict resolution with powerful customers.

Responsibilities and achievements • Supported and developed key relational and commercial agendas with customers. • Defined and delivered key accounts business plans while developing strategies for implementation around total alcohol, one portfolio approach. • Managed Promotional budgets, and product mixes, and collected sales information from each account Actively sorted to Identify new business opportunities to win new customers. • Analyzed market trends, and consumer preferences and provided valuable insights to marketing teams Managed distributors to deliver on brands.

Duties and Responsibilities: • Developed and implemented a territory trade marketing plan that meets the objectives of the area trade marketing plan in brand, volume, merchandising, and promotion. • Ensured that the territory distribution objectives of pricing, brand availability, stock holding, and stock rotation are achieved. • Provided market information and reports on the performance of customers, brands, and competition to ensure that the relevant marketing people are fully informed. • Built loyalty by providing support to the trade through regular visits, accurate communication, problem-solving, specialized advice, and fair trade. • Managed financial accounts, assigned assets, and materials to ensure that trade marketing resources are secure and used most efficiently and effectively as possible. • Managed receivables and cash collection in line with the company policies and trading terms.