DIGITAL MARKETING REP JOB

Job Description

Key Responsibilities

• Generating marketing material (artwork and copy) for new and existing products and services

• Coming up with ideas for designs, fonts imagery

• Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands

• Monitoring consumer reactions through surveys and randomly selected follow up calls

• Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs

• Develop and help implement strategies for both new and existing products

• Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging

• Perform internal audits to ensure the sales team are following the marketing guidelines set by management and marketing

• Updating and maintaining the company’s website

• Search engine optimization

• Increasing the list of subscribers and followers to the company’s email, web and social media presence

• Organizing and executing any events the company wishes to participate in Making recommendations and supporting the sales team with their marketing messages

• Negotiate prices and undertake buying of media placements to offer best value to the company and clients

• Preparing marketing proposals and presentations for clients

• Assisting sales team to onboard properties

• Producing compelling sales copy for our listings

• Creating appealing photos and videos of the properties we are marketing to post on our listings, social media and other marketing media Creativity and Innovation

• Assist in the development of sales aids and other marketing material which the team will use as part of the sales process

• Developing marketing plans and strategies

• Guide the top management to obtain best value for marketing spend

• Content creation

• Coming with new creative marketing ideas

• Strategically searching for new marketing avenues that will offer value in reaching the company’s target market Client Management

• Handling internal and external client enquiries as well as feedback and documenting them

• Offering immediate solutions

• Finding root cause of complaints

• Updating client feedback book

• Carrying out corrective action

• Keeping neat records of all marketing activity undertaken including clippings of any print advertising Publicity

• Posting properties and marketing them on social media

• Select and edit property information to post/publish

• Uploading property details/post content

• Adding appealing photos of property and sharing information with relevant audience

• Taking photos of properties and editing them to correct and improve the images Reporting

• Producing reports on all marketing activities including email, website, social media and any other marketing

• Monitoring marketing activity undertaken by the sales team

• Updating the company CRM (Customer Relationship Management) software with all marketing activity conducted

• Preparing an annual marketing plan

• Producing regular progress reports on the marketing plan (monthly, quarterly and annual)

• Maintaining accurate records of signages employed by the company

• Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events Other

• Any other duties as assigned by manager / director

Skill & Experience

• Diploma or degree sales and Marketing

• Must have experience in Marketing and social media Management

• At-least 3 years of experience

• Experience in Videography and photography are a MUST

If qualified kindly send your CV to vacancies@jantakenya.com, indicating ‘Marketing Executive’ on the subject line by 28th March 2024